P.N.Gadgil 1832 -
PNG 1832 is a brand (an independent business) from the house of P. N. Gadgil Jewellers,
which has a rich legacy in Pune's jewellery segment.
With its positioning as 'Pidhya Pidhyanche Jewellers' (a jeweller trusted across generations),
the brand's online presence needed to capture this essence.
The social media presence focussed on the blend of traditional expertise for the modern buyer and
was crafted with minimal design elements. The overall design tried to ensure that the youngsters and the older generation felt connected to the brand. It also showcased the human stories behind the jewellery.
An e-commerce website was designed to present the creations of PNG 1832 in a modern
and buyer-friendly manner. The layout gave prominence to the fine craftsmanship of the products.
e-commerce website
